Do you know where your phone is, right this very second? Chances are it’s sitting right next to you. That constant connection is important to you! Guess what – it’s important to your alumni as well. You’ve just now realized how essential cracking into that constant connection is, but it may seem a bit scary. Fear not! It can be done, and we’ll trek through together.
- Figure out where they are: With so many social media platforms, it can be hard to pinpoint exactly where your chapter members are spending most of their time. Younger people tend to stick more towards mobile-driven sites, like Instagram and Twitter, whereas the older generation loves catching up over Facebook. When the average American is spending over 6 hours on mobile and desktop internet, it’s important to reach them where they’re at.
- Know when they’re online: It may sound creepy, but it’s important to be wary of when your chapter members are online. (more…)