This post begins our series of examining the coursework in the Professional Writing program. Today, we look at Marketing Communication, a junior level class that allows students to explore brand storytelling through copywriting. Professor Carrington typically teaches the course, and here he provides some insights into what students do in Marketing Communication.

1. What kind of writing, editing, and design occurs in Marketing Communications?

Students use a number of creative skills in this course to write stories that reinforce brand values, develop and execute social media strategies, and create effective digital and print marketing content. Marketing communication gives students practical experience using their creative skills. We focus a lot on copywriting.

2. What is the day-to-day like in the classroom?

Students discuss content together and do activities to apply the information they are reading. For example, I often have students evaluate corporate blog posts and articles and then rewrite part of the piece to better accomplish the organization’s goals. Our students write and complete projects; they do not do tests.

3. What projects do students complete in this course?

It changes sometimes, but last fall, I had students write a corporate blog post, create a social media playbook with examples of posts in different platforms, design a creative advertisement, and do some type of copywriting of their choosing.

4. What kind of writers would enjoy this kind of work?

Students who like to tell stories and creatively solve communication problems will enjoy marketing communication. For those who want to write a lot of different content, they will enjoy the emphasis on copywriting.

Want to see what our students write, edit, and design? See some work from our students on our student portfolio page.