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Cedarville University

March 23, 2018

The technology for online survey research is expanding. Until recently, creating and conducting an online survey was a time-consuming task requiring familiarity with HTML coding and scripting programs. Today, online survey tools make survey research and feedback gathering much easier and faster.

This article provides summary information on two recommended online survey tools.

Google Forms

Google Forms provide a way to create an online survey quickly and easily with responses collected in an online Google Sheet. Surveys are created in Forms, and respondents are invited to complete the survey via email.  Respondents answer the survey questions from any web browser – including browsers on mobile devices.  Responses to surveys are automatically collected in Google Forms with real time response info and colorful charts.  The data collected can also be viewed in Google Sheets.  Google Forms is free and included in G Suite (formerly Google Apps).



Qualtrics provides the ability to conduct surveys, gather feedback, and conduct polls using a variety of distribution means.  You can share surveys and results and collaborate with other users.  Qualtrics provides survey tools targeted to the customer experience, employee experience, brand experience, and product experience as well as a robust research data gathering platform.  Qualtrics for Higher Education is the leading academic survey tool in higher education worldwide.  Usage of Qualtrics is available at no charge through the university’s Qualtrics for Higher Education subscription.  Go to cedarville.qualtrics.com and if prompted, enter your CU user name and password to access Cedarville’s Qualtrics environment.


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